There are already buy orders at 0.1 BTC per RUC and the chain hasn't even started yet. The exchange claims to be partners with the chain. Maybe it's the same people. Would be easy to insert fake buy and sell orders to promote the chain. "Oh look, people are buying this stuff like crazy! I should start mining it or buy them with all my BTC!"
Isn't there a danger in having the exchange be somehow part of creating the coin? A little central bankish no? Not to mention the possibility of fake buy and sell orders.