You are very correct, marketing is top on our list.  We have been working behind the scenes on connecting with people in the pro scene to help bring this to market.  We mentioned hints of this in the bitswift thread and on the slack shared network thread

https://bitcointalk.org/index.php?topic=1357996.msg13821543#msg13821543


"February 12, 2016, 07:09:00 PM
Bitswifts recent focus is on involving itself more within the gaming industry. 
Bitswift has established relationships with some notable gamers both within
the poker scene and on twitch and will be pursing sponsorships within these areas."

We have been preparing

-bitswift