I recall reading swcpoker.com gets several new people looking to play all the time but they never reached a deal to buy it. That is likely the #1 source for new sign ups. I bet within months youd have XXX% more players and so on. WHy didn't they offer the guy an affiliate thingy?
How stupid can you be to not own/affiliate that name.
I may not be remembering correctly, but I believe he was asking an astronomical price (IMO) for the domain.
But hey, I drink a lot, so who knows!?

<3