I think this is where most coins are still lacking development, end-users are attracted by ultra simple and light weight apps/plugins that are 1 click install and ready to go. Full nodes should be run seperately, just like I use Electrum for Bitcoin (which is still not simple enough to use for the mainstream). In my opinion, ease of use is crucial and platforms/coins that do this right will be able to grow their userbases and network activity to a scale unseen.