Is it a business reason? Or perhaps the complexity of bitcoin accounting creating potential issues?
What do you think?
Cost of implementing BTC payments likely outweighs potential benefits.
Amazon has the lowest prices on most of the products, so they don't really need Bitcoin to attract new group of customers as these will use Amazon anyway, either paying fiat, using purse.io, or just buying Amazon gift cards with bitcoins.
This is the perfect explaination of why amazon do not accept bitcoin.
Anyway we do not care about this, because through purse.io or buying amazon gift card you can easily use your bitcoin to buy every thing on amazon shop.