We need some statistics on how the actual product is doing to get any gauge whatsoever. I checked google appstore it's at like 2k downloads

https://play.google.com/store/apps/details?id=org.getgemsmessenger.app&hl=en

No marketing apart from maybe 2 crypto articles from 2014

http://www.coindesk.com/gems-bitcoin-app-lets-users-earn-money-social-messaging/

https://www.cryptocoinsnews.com/gems-cryptocurrency-social-network-utilize-telegram-messaging-app-android/

All seem to be part of the crowdsale.