I read that. I do not want to haggle about the meaning of words. I call it deflation, you can call it differently if you wish. The economic implications are what is important. And they cannot be easily dismissed by saying that we experience inflation.
Denying the deflation is like claiming that humans have fur, because they have 1000s of hairs all over their bodies. Technically it is correct, but everyone knows that humans do not have fur.