Thanks. Given your understanding of the current market state in ads, how likely (or unlikely) is for an advertiser to know that his/her ads will be served by malware (or other non-traditional means)?

Is there a sort of generic knowledge that buying ads on certain networks will end up being served non-traditionally? There was such an understanding in the very early days of AdBrite.

Is there a sort of generic knowledge how malware writers are able to target the ads better? Do they search the computer for installed programs or saved files? Or do they place a "ultra-cookie" that lets them see everything that was typed/searched/clicked in a browser? Any other ideas on why the current "non-traditional" means of targeting could be better/more accurate than the "traditional"?

Thanks again.