Bitcoin is currently practical for value storage, speculation, and darkmarket purchases. It can't currently compete with traditional payment methods.

FB, Snapchat, and Instagram understand that the demand is simply too small. In order for demand to exist, the consumer must have motivation to use bitcoin. Currently, there is no motivation for a consumer to exchange fiat to bitcoin so he can buy something he could have already bought with fiat.

The solution is to put the cart behind the horse and to concentrate on payroll/wage integration. Consumer gets paid in bitcoin, consumer spends bitcoin. This is the path to mainstream adoption. Community must switch position of cart and horse, and focus on that which must come first.

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