I think the key to success with Bata (or any crypto) is going to revolve around the ease of user experience. What seems easy to experienced crypto users may seem confusing or difficult to new users.

1. Getting a Bata wallet. A wallet is not a normal or common piece of software. People also have had the dangerous experience of downloading malware and may be hesitant to download something unfamiliar. Getting Bata needs to be simple and must have non-software options for using a wallet. Preferably something like an electrum wallet that can be accessed through a browser like a bank account. If they can get that far then the next step would be to download a wallet. Wallet user interface needs to be redesigned--simple, simple, simple. Think Google.

2. Buying Bata. Buying any cryptocurrency is a learning curve that NEEDS to be reduced. It took some time for me to discover Coinbase. I also had one of the last transactions from coin.mx. After purchasing some bitcoin on coin.mx the owner of the company was arrested later that day and the site was shut down. That was a close one! An easier and safer way of obtaining Bata MUST be designed.

3. Safer transactions. Imagine you send some cryptocurrency to a wrong address. "OOPS, accidentally typed the wrong letter. Oh well, gone forever." That is totally unacceptable. There absolutely needs to be a confirmation of delivery or the currency should automatically be returned.

4. Thrilling use. The idea that drugs and other illegal stuff can actually be bought with cryptocurrency makes cryptocurrency seem exciting. Ideally it would be a similar thrilling use of Bata (without the drugs and illegal stuff) which will capture people's imaginations. Requiring an exclusive use of Bata will also ensure success. Perhaps the barter system will be that application. But we should be open to others.