It sounds like Erik fucked up. I think he should just take responsibility for the mistake, apologize, and move on. This will damage his reputation for further issues.
I did make a mistake, which was to post the shares on the market without any warning. I apologize for this, and won't do it again. The lesson I learned is the market doesn't like surprises, even good ones. This was my mistake, and I'm happy to take responsibility for it.
Yet it was not a mistake to post shares at the price I posted them at. Some people were mad because they're own worth "on paper" dropped for about 48 hrs. I wonder if people who were upset about that should perhaps stick to mutual funds. S.DICE shares are going to be volatile, please don't be in the market if you're not ready for that. And please don't have a time horizon of 48 hrs., that's a recipe for investment disaster.
To all those who thanked me for the inexpensive shares, you're welcome. And thank you for being mature and rational about how values and prices work.