I haven't read 100% of the posts on this thread (mostly just the first page) so I may have missed something. But the main question seems to be whether I endorse their launch strategy or anything else about it. The answer is mostly no, I just mined it, as a few said earlier in the thread.

The only thing I would endorse is that the web site itself doesn't seem half bad. It is a lot like reddit without the uncontrolled sock puppets. There have been some good crypto posts and discussion on there, and I was planning to mirror major Monero announcements on there so people could have another place to discuss if desired (but there haven't been any major Monero announcements recently so I haven't yet don't that)

If people want to try that (usually for free either by my bitcointalk account offer or their facebook/reddit offers), I see no harm in it. Does not require you to buy anything at all.