We probably have a different way of thinking when it comes to ICOs. I started looking through Krushang's history and contributions he's made on projects.  That's always my first step when evaluating ICOs. My next step is to ask myself if it offers something different.  Is this another Lisk clone? Does it strengthen some part of a different ecosystem?  Next, anything that isn't understood by me to even consider an ICO, see previous questions I had in this thread, I post them immediately.  The quality of the answers helps me decide how much time I'll spend investigating.  I skimmed the white paper once, after the last step I mentioned, it gave me enough to read through the white paper in detail.  I still have a lot of questions, but I'm starting to see the potential.

Graphics are fun I guess, not really my starting point. Please hit with some tough questions, it helps all of us!