I think there's a bit of delusional here. Targeting the Icelandic people might be the target, but will that truly be beneficial to them? This coin is just as international as any other coin that exists. So likewise subject to multipools, pump and dump potentials, hypes, you name it.
So yeah, nice if the coin would be truly adopted in Iceland and the drive behind it (Icelandic people has had its fill with...). And than comes some whales along or a pump and dump group, making this coin their new toy to make some profits on. Has the dev team considered and wagered the ethics and risks behind this?