You might just want to consider using a token/asset coin that's already out there to do this for you, like counterparty. https://counterparty.io/docs/assets/#assets
If you start your own coin, you need to consider all the mechanics behind it and have the capability to maintain and run it properly. There's also the element of trust on the dividends you're going to pay out respective of the sale of your coins for bitcoin. ICO's are very popular, but most are for systems that involve the coins themselves as a development platform.  If your coin is tied to the way in which your sell your product, that might be more interesting, as an example, if you like gettyimages and sold media for the coins themselves.