it is hype for scam purpose only
In the case of DAO, Slock.it, and Augur, then that seems to be the case. There is no valid use case which isn't game theory broken for those. Expect The DAO to eventually collapse in a massive clusterfuck of theft and waste with most losing their money. Wise people would get the hell out of The DAO as fast as they can, because
the DAO is broken in the sense that you can be jammed from exiting.
Decentralized crowd funding might be viable.