It would be simpler to understand if you said buy some nxt, hold them, and you get some free Ardor coins. Explain how anyone holding nxt in his wallet during the following three months gets a share of the new Ardor coin proportional to the number of nxt he holds.

Saying "the Nxt core dev team is letting anyone get into the blockchain space with a new child chain platform, Ardor" is too technical to understand.

I have bought some nxt and want my free Ardor coins, and the nxt price chart shows others are buying nxt to get their share of the free Ardor coins.

I think Ardor is a good idea but it could be promoted better with simpler explanations of how to get free Ardor coins.