I simply don't think the general public can get used to the virtual currency where a string of characters translates to monetary value.
The distance between a malware/phishing scam is the computer and the bank. Now that you move your money into your computer, stored as a string,
the distance between your money and it getting stolen feels a lot smaller. Hence the trust issue.
People really have issues with the trusting part of the bitcoin this is without doubts true, the bitcoin also simply has a bad name due to the media that only told some bad stories about it..
yes I think the media as an enemy to bitcoin, they always give bad news about bitcoin which in fact is not like that and I'm sure one day when the bank began to adopt their bitcoin will give you the good news about bitcoin to the public. so this is just a time for bitcoin taking a world.