Stellar is doing great, but the fact to the matter is their is lacking some real marketing people there.
The giveaway for example.
1)
Seems like you've designed it so that stellar.org gets the bulk of the coins.
The calculation should be a percent of BTC that are used to claim Lumens is what should be used, not the percentage of the total BTC population. I expect less than 10% of BTC will be used to claim Lumen which means stellar.org will get 90% of the 3 billion.
2) Why give Lumens to holders. Use the community to promote it. Giving it away like this will only create more selling on the exchanges.
To let people earn stellar by making/writing about the concept, or cases (Nigeria) will make them understand the project and it's scope.
With that they are likely to hold their coins AND at the same time Stellar will get proper attention.