That's not how the word scam works. I may sell you a cheap knockoff product (let's say a designer handbag) with full knowledge that the handbag isn't from the designer you think it's from (let's say Louis Vuitton), but if the knock off bag suddenly becomes popular (let's say a famous actress says she loves her knockoff bag by the scam artist more than her real Louis Vuitton bag), and the price rises, that doesn't mean suddenly you were unscammed, it means you got lucky and the scam turned out to profit you as well as the guy who intentionally ripped you off--i.e. a scam isn't dependent on monetary return or benefit, it's only requirement is that someone intended to trade or sell you something that they advertised as something else (usually of inferior quality or of less perceived value).