I'm all for freezing or outright distributing CH's and CK's Iota to the buyers before the network starts. Even though people should have been using escrow, there is a chance to make this right before launch so a whole boatload of people don't get hurt.
there is a case to be made for that, since it has not officially launched.
Doing as ETH is doing is committing fraud and they won't survive it because their credibility will be zero if they do that, but in the case of IOTA, the potential scam victims could be lucky, because the tokens do not officially exist yet and have not been delivered yet.
Once out if the gates though, all bets are off.