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I agree. I even think if ever a hard fork in Bitcoin should happen the new version should have a completely new name so that users who stay on the old version know they still use their Bitcoin and the users of the new version know that what they're using isn't Bitcoin anymore.
Who gets to decide which fork gets to claim to be "Bitcoin"? If users of both forks decide they are the true "Bitcoin", how is the naming issue resolved?
This is maybe the real reason for making the Bitcoin Foundation: to trademark the name, so whatever popsicle-coin of the day they come up with gets the "network effect" associated with the "brand"...
-MarkM-