LEO Ltd. is into direct selling through delivering knowledge and the means to facilitate entrepreneurship , that has never been an issue. Only this board is about LEOcoin. Which is very much a digital currency.

More than 20 million people were involved in direct selling in the United States in 2015, with estimated retail sales reaching $36.12 billion. And that is only the USA. Introducing digital currencies to new audiences - meaning to people not already belonging to the cryptocurrency world - is one of the objectives of the LEOcoin Foundation. So seen, winning the award is clearly a good thing.