Yeah, I agree it is not compelling, but it is the opening salvo.
Now you know why people where opposed to Hard Fork on the Ethereum Network.
ASIC hardware could be toast!
Should the code be changed in the Hard Fork to a more ASIC resistant code.
Specialized hardware always leads to centralization. You have to update before the ASIC manufactures buy the development team.
The Ethereum PoW algorithm is supposed to be ASIC resistant. The cost of including memory is quite high.