It is reasonably well written. And thus will give the impression that the coin is a significant and serious contender.

Except that it is all (or mostly) fluff and not substance. For example, Proof-of-Importance is just a way of repacking Proof-of-stake to fool investors:

https://bitcointalk.org/index.php?topic=1413819.msg15400658#msg15400658

Also they claim mass adoption goal, but can't explain why technically they should reach that goal:

https://bitcointalk.org/index.php?topic=1529039.msg15401240#msg15401240

Also I should say that I am not against NEM (they should continue developing it and they should have adequate funding by now so my words here shouldn't interfere with serious work), but the huge volume has to be fake and thus it is a manipulated pump (with dump to follow usually). Thus I think it is a valid activity for me to warn readers (share my perspective without berating on it incessantly) about the true innovation lacking in NEM as far as I can see. I asked them in the prior threads here, what significant innovation justifies the $100m mcap, and there was no valid response.