There are far too many red flags to ignore:
1. Greedy ICO model with trading happening on Yobit before ICO has ended
2. Social media signature campaign, and strange relationship with BellaCoin while ICO is still running
3. ICO funding page and BCT announcement are very unprofessional. No evidence they have the competence to create a site similar to chesscube.com as they claim:
https://bitcointalk.org/index.php?topic=1510517.1004. Anonymous or pseudonymous online chess tournaments with significant prizes will not work due to the strength of chess engines today
5. Even if they could build the chess playing platform they describe, Chesscoin would add no value. Bitcoin would work just as well. BTC network effects are far more important that any chess "branding" of a cryptocurrency
6. You will not find one well known chess player, tournament sponsor or chess website to endorse Chesscoin.
7. This project is appears solely designed to make money for its "developers" and will do more harm than good for the reputation of cryptocurrency within the chess community
https://twitter.com/ChessBTC/status/749981017310695424