For me motivating women is much easy as women around me love to earn money and so I redirect them to bitcoin using that tactics.
That's really the simplest way to help the one who is in need, at the same they need to have some knowledge in basic computer usage as well internet. So if you explain to people who were unaware of of computer then its useless.
I think everyone at this time average can certainly operate internet. Motivating women actually quite difficult for women is difficult keen to try new things. It might take more hard work to keep them interested. Including women in the forum is also useful so that they can understand bitcoin deeper.