Early Auroracoin price spike was not pump and dump. It was supply and demand. Baldur was the first to do the airdrop distribution method, which seemed like a genius solution to achieving critical mass.
The supply of Auroracoin was severely restricted at the very beginning, and lots of people wanted a piece of the action. Once Airdrop #1 happened coin supply exploded and price dropped accordingly.
I was watching from the beginning, and agree with what Bimmerhead says in regard to AUR, but will include that I believe the "newness" wore off too.