They need more than just signature campaign if they want to compete with other dice site like primedice or betterbets. Promotion will have better effect than signature campaign in case of wagered amount.
Incase you dont realize, marketing helps only a little bit. Betterbets has almost zero promotions here but they do wrack things up. If safedice want to succeed as in old days then the one thing they need is to cater highrollers needs, which is bigger bankroll therefore sam should be bankrolling the site with majority of his funds for the time being imo