Good job with the Ardor website. It looks clean and professional.
What I miss on this site is a NXT download link (or at least I didn't see it). There is a link to nxt.org and the forum, but what I would suggest is a direct link to the download page and a little section talking about it. Perhaps it is intended to focus on the "get ardor on exchanges" call to action link, but I think it's very important to point out that at least the technologically savy of the future NXT 2.0/Ardor users should move their NXT / ARDR to a wallet they control. You could also offer a link to the web wallet for non-techies.
I think this is a great idea as well.