Can we have all of the above placed on a timescale, OR a road map, or anything that we can then use to verify your progress devs?
Yes, roadmap will be available after white paper is released.
This sequence would be much better (for any project btw)
Whitepaper
Roadmap
Testnet, alpha client
ICO
Genesis block, livenet beta client
Whitepaper first is always good sign of something that was being worked on by someone for some time before marketing anything (ex. Satoshi, Vitalik)