Say, hypothetically, you were the president of a publicly-traded company and you were about to announce a major new product that would likely result in an increase in your company's stock price. Or maybe you're not about to introduce a major new product but people are expecting you to. Or may you know your company is being investigated by the FBI for importing lobsters illegally (50 CFR 640.27). And say someone on a forum asks you, "So, what up with your company?" What do you do?