It's a nice gesture but it's not currently easy for people to 'claim' Lumens. Plenty of people want to claim but depending on which wallet software they use have to track down their addresses, figure out which wallet supports signatures, import into that wallet and then sign each one individually. It's cumbersome and not sure why it has to be 'that' cumbersome.
(Note: Some people can't even claim Lumens at all because of their wallet-type, ex. coinbase, circle, and other wallets that don't support signatures). I just can't help but feel there were more efficient ways to do this than this method which wants to target bitcoin holders specifically and that this was a way for the company to 'get' lumens, knowing that plenty of people wouldn't be able to claim by default giving it to stellar.
Also it doesn't worth it, it's something like 30 cents for every bitcoin, the majority of us don't even have one bitcoin, plus doesn't seem fair, an institution trying to help the 3rd world just giving more money to people who already have a lot of money.
Clams distribution was way better.
I never followed up on this, the redemption at least, as I specifically wasn't holding a ton of coin during the 'airdrop' and didn't move.my coins to new addresses with a key I wouldn't mind sharing. So this amounted to 30 cents per Bitcoin? This doesn't seem like anyone got too many of these then, I understand why the price didn't react.