Is it really necessary to put women in a special category?
Because, you know, women don't have any problems with the perception of information: they are fully capable of assessing advantages and disadvantages of the innovative technologies, no specific approach needed.
So is there really a problem?
That's exactly what I was about to reply here and you just beat me to it.
If you actually think about it, this thread promotes sexism in some kind of a degree, although probably that was unintentional.
But still, the number of bitcoin users here that think they can motivate women with introducing bitcoins to "shopping" is just so many. I guess there is still that kind of steriotypism.