Re: [ANN][LSK] Lisk | Blockchain Application Platform for JavaScript Developers
I vote 101+ on this design.
I like this as well!Looks awesome, indeed!
I agree 1 million percent. Well done on the logo branding is very important. It is clean and modern.
Ok, I be the dude everybody hates: I don't like it. I get that it's clean and it fits the current popular style. Which is pretty much why I have a problem with it: it doesn't stand out between all the other crypto projects.
Take this picture for example, and tell me, which band name you can remember after 5 minutes:
http://media.creativebloq.futurecdn.net/sites/creativebloq.com/files/images/2015/10/Party_Cannon_Poster.jpg
(Yes, their music is pretty much the same style as of the other bands
)Crypto, and especially crypto 3.0 has, just like most subscenes, developed it's own visual style. To stand out, you have to counteract this.
Mjbmonetarymetals, please don't take it personal. I can see that you put a lot of thought and effort in it and you clearly have a good eye for this kind of work (are you a professional?) I get why people like it. Which is pretty much the reason why I don't like it
I understand what you want to say, but under the line I disagree and I can use your band-example to explain it. You ask which band name we can remember after 5 minutes. And you are right that the colored-party-band-name is an eye-catcher. But what does it say about the band what for associations does it trigger? I don't know what kind of music they make but I would never expect Metal. I wouldn't expect a serious Band. It doesn't need to be bad, but I would expect guys that want to have some fun and who wants attention and in some ways I would expect that to find in their music as well.
For me it would be the band "Origin". The name sounds cool, not this childish burning-a-church-for-the-master-down-bands with unreadable names. I also don't know if I would like their music but just the name looks more "adult"/grown up. At the same time it fits to the general style of a Metal-Band.
And if we translate that to Crypto, I don't think it needs an eye-catcher that is totally out of norm with something. Lisk as a name is good, I think nobody will disagree much. The Logo is a little bit online-game-style. It's not a big thing but it also could be like "Lisk! Our new Iphone-Game, find more gemstones than your friends!" With other words: I would like to see something that transports more what Lisk is as message. And one visual message in my opinion should be simplicity. It should not give an impression of complexity. Another message should be Strength. I would search for something that combines those two messages and maybe more. I'm not an expert for design. Not sure if the logo above is that perfect, but it's good.
But most important in my eyes is: It doesn't need to be something that screams for attention. Because everything and everybody who desperately forces for attention also transports something that is very weak between the lines. At least when it's about serious business - not speaking about that Band, because it's entertainment.
I am not a metal guy. From all these bands, Party Cannon is the only one I listened to, to look what it's about. People who mostly listen to Death Metal might disagree and maybe won't even take them seriously, but those people are from within the Death metal circle, you might call them "enfranchised". They are used to a certain style and are able to distinguish the logos, maybe even gauge their quality based on it.
What I want to say, is: Who do you want to reach with the logo? It you want to reach crypto people, the logo above might be spot on.
Lisk, however, is meant to break out of the crypto circle (as are most coins, actually), so maybe (just maybe), people from inside this circle (and as a user of bitcointalk, I suspect we are all inside this circle) are not the best people to ask whether or not a logo works.
My first post on this thread and I'd like to comment on the logo debate.
Firstly I think Mjbmonetarymetals has done a very good job of that alternative logo. It's clean and concise and certainly looks appropriate. But is "appropriate" what's needed for something like Lisk?
Ttookk and tempus you've both made excellent points in your respective commentaries. I agree with you ttookk that it's yet another logo like so many we've seen and your metal band festival advert certainly was a dramatic example of how one band can stand out from the crowd and have a far more memorable logo. But then tempus is correct in asking the follow-up question "but what does it say about the band?". And then ttookk you're correct in asking who is it Lisk is trying to reach and that if it's just crypto well that logo Mjbmonetarymetals has done is probably spot on but aren't we trying to reach outside of the existing crypto community?
Lisk needs to walk a fine line between the existing notions (within crypto) of what this is all about and a more radical outreach to a wider audience. While the Party Cannon approach is certainly going to separate Lisk from the norm it's probably more important to ask "and what does this say about Lisk?". There are thousands of ways a logo could separate Lisk from all the other crypto projects and make it stand out, but a large proportion of those ways are likely to then not carry the appropriate notions, ideas and the general ethos of what Lisk is, for Lisk to be discovered and taken up by whole new markets not yet being tapped into.
If Lisk is to get a new logo I think it's essential to do as tempus has suggested; find the fundamental attributes like simplicity and strength that need to be communicated and then design something around those attributes. The logo should represent some aspect of Lisk's capabilities and future promise but still be unique without just becoming a novelty.