There are dozens of ICOs a day that dont have a website, they dont have a roadmap, they dont have RL dev pics and bios.
HEAT has all of these things, and they are doing their ICO through a small exchange to ensure only people reading up on the project get to invest in it early on. = Smarter investors = longer holders (for the majority, that might be safe to say).
This projects got a lot of promise, and 10k-13k sats right now is a dream entry.... think of Lisk / waves - their best ICO prices where 30kish... and they dropped. This project only has upward potential.

Lets do it HEAT!
Excellent points there.