I do it for fun, if you aim for money you will never get rich
yeah exactly what I also do when Im in gambling, we really aim for money I think we just really end up losing a lot of money, no one get rich in gambling unless you will really learn the strategy from it and it is really depend of a game that we were playing, online gambling sites depends on luck unlike poker you need to work for it for you to win.
my aim in gambling is simple. just gambling for fun and make some little profit 
Actually everyone want this from gambling, it can be hard to have fun when we lost our money there, I am also doing this for me to make reasonable profit with chance to make fun for me, profit and only profit is the main reason for me.
That's exactly what lures you in.
Yeah we all wants to win in gambling, who wants loosing? No one, but for me I play just in a small amount so if I lose at least i've lost what I can afford to lose, so that is also fine for me, it is really up of the person who plays it, if he/she really wants to gain here then I think He/she needs to be brave enough for the risk.