Re: [ANN][LSK] Lisk | Blockchain Application Platform for JavaScript Developers

.....No the name and not the logo is important. Not a bit.......

that must be why companies spend millions on branding then!

Like Google ($0), Twitter ($15), Nike ($35), Coca-Cola ($0)... ? Wink

But you are right. A complete new Corporate Identity isn't cheap, but paying millions is wasting money.

Coca-Cola 0$? they have tons of commercials..

It's just the costs they paid for their logos.