bout 616 euro a BTC.... When today's rate is average is 596.53 euro.
It makes no sense to look at the average price, it's the current price that counts. I like using kraken.com exchange, it gives the best rates of any site I've seen so far. I assume it's available in Ireland using IBAN. Current price: EUR 616.
I don't think he meant an average daily price but rather the average price from all the major exchanges (kranken, bitstamp and so on) at the time that Bitcove asked for 616. today (when i checked they asked for 646 while the average on the big exchanges was 613/614). I think that's what he meant.
I also guess that he knows the major exchanges like kraken and bitstamp (those are the first exchanges everyone comes across, right?) and has his reasons for not using them.