None of that is giving me the necessary data to determine the attrition rate and half-life of an active user account.
"Returning users" doesn't tell us if they are "recently newbies who have replaced older users who abandoned the site". In other words, as usership grows, so does returning users, but that tells us nothing about whether these are old loyal users. All I see is the vague (and frankly ambiguous) statement:
Quote
Average Loyal users on site per day was about 650 before the 4th July.... It has now doubled to over 1300 per day
That they've disabled most of the reporting functionality of this site:
May indicate they are wanting to hide the detailed stats. I expect the attrition rate is not good. I have some ideas on how to improve it. It would help a lot if I could know what it is now.
I went hunting but I can't seem to find simple instructions on how to obtain the raw data I need: