Since gamble site kindda risky, you can invest on your own for example if you have shop to handle, you can use it to expand your shop globally so you may have alternate currency. And if you have more, you can spend for help advertising your shop !
So far this is the suggestion that is convincing for me. But I would say that 1 bitcoin is not enough.
Especially for plans like this, it is really not enough.
What does it mean by shops? Local shops or online shop? I don't get it how this suggest is far the best one, since we won't know if it will hit it's business industry or not.