I am holding it for price rise as I am very much sure that price will be much higher in future which can help us in earning higher profits.
I hold most of my bitcoins. I bought most of them several years ago. I also use some of the coins to buy things.
Holding is the thing most of us do. Sure there are a lot of shops but we all know or want the price to go up a lot. So we can make double profit on it.