I am holding it for price rise as I am very much sure that price will be much higher in future which can help us in earning higher profits.
but to me mostly i save my bitcoin for the price increase. but some time when ever i feel the need i exchange my bitcoin in fiat currency and then use it to fulfill my needs.
A higher bitcoin price is my motivation to hold too. I find the price too 'cheap'. With bitcoin being so low for the time being, it's better to hold.
Suppose you sell now and the price goes up with another pump, you will feel terrible.