Lol, you are talking about free market as something existing separately and in isolation from all those people, when, in fact, it is no more than a handy generalization of the way people transact between themselves...
Either directly or through intermediaries like companies and corporations
Because it does. The free market is an economic concept, a mechanism of interaction between people that create efficient solutions for different demands.
In the free market the ends justify the means. If humans are moral, then they will choose the means to justify the ends, if they are not, then it's a problem with society not the market.
You cannot compare apples to oranges.