I did some price comparisons and BitcoinStore is actually cheaper this time (unlike during beta when "cheaper than Amazon" really meant "cheaper than some third-party sellers on Amazon").
MtGox $31.56 Bitcoinstore $31.42
The hidden 1% fee due to the exchange rate used is a bit deceptive. I would rather just see higher prices with the proper exchange rate.
We're using BitPay's rate last I checked. They pull it from multiple exchanges, which causes the deviation from Mt. Gox's. It also might be slightly lagging behind.