Tell that to Mike Tyson and Lennox Lewis. Just an example that I visualized when I read your post
Ok and there is a lot of doping in sports, and many fights and bribery. So what?
It's up to the athletes to defend their honor, and the fans to shame the guilty party.
Free market is not a utopia by any means, every flaw that humans have will happen regardless.
But in a Free market, conflicts would be resolved pretty fast. It would definitely not take 15 years to revoke the license of a company if they did something bad. The customers would just simply boycott them and they would go bankrupt instantly.