The marketing is behaving like there is another pump coming up. Flirting with 680 means 2 thing. The price will go up or
we may find it go back to 600.
The price may down a bit but it will recover days later and climb it's way again to 4-digits value. There will be an ups and downs because that's how volatility works but expect the ending value we have at the end of the year is at 4-digit.
There is small up and down toady. There is nothing to worry. As long the price rises in long term, I am happy.
For the last 6 years, if you take the 200 days moving average price, the price always rises in every 3 year period.