I was talked out of getting into Ethereum a few months ago by some veterans here who said that it would never last, and now, here we are today, and mining Ethereum gas is all anyone is talking about. 

So I'm capitulating, and going to invest.

So I love the built in anti theft protection mechanism provided by the Ethereum Hard Fork Foundation, however, the brand name sounds a little less marketable to the youth of today than

"Ethereum Classic" which as Coca-Cola proved, resonates timelessly.

Plus there is a wide discrepancy in market caps when neither coin has any useable apps or market traction yet.  So what reason, besides anti-theft protection is Ethereum Hard Fork trading at a 20x multiple  to Ethereum Classic which obviously has the superior marketing department?

It's not like the applications for one can't easily be re-written to work in the other.

Am I missing something?

Thanks in advance. I'll keep digging in the meantime until I come to a conclusion.