I use the bitcoin as a currency. I earn the bitcoin by mining. Then I use the bitcoin to buy the online goods.
That is a very good cycle for the bitcoin. It helps the circullatioin of the bitcoin and the final adoption.
When many of us use the bitcoin, more people will know about the bitcoin then the price will rise again.
What matters is whether people are using bitcoin, and more than ever, they are. Also compared to the same time a year ago, the average number of daily transactions has more than doubled. A lot of this usage makes the price of bitcoin to rise.