Very much, yes.

Some people are really trying to make a killing with ETC before it dies. I definitely will not be falling for that trap.
For most of us, it doesn't really matter if it is ETH or ETC. Moving on in the chain the only real difference is that there is a huge threat of a dump of ETC by whoever siphoned the DAO. As a speculator only, it would be incredibly stupid to push for the smaller guy with a big whale waiting to sell.
Now, if you're only goal is some kind of Ethereum purity and standard, then yeah, ETC is your guy. But don't expect to make any money holding onto it now.